I lead data-driven growth strategies that help businesses understand their users and improve digital experiences.
Work Experience
Head of Insights & Analytics
Eidra / Conversionista!
2023 - Present
Leading and developing an insights team, combining quantitative data analysis with analytics and statistics to drive growth, well-informed strategies, streamlined processes, and overarching organizational achievements.
Optimization Lead
Spotify
2017 - 2023
Spearheading the optimization of the checkout process, establishing a growth framework for experimentation, and expanding the experimentation program to run hundreds of annual experiments.
Conversion Optimization Consultant
Conversionista!
2012 - 2017
Helping clients improve online conversion with a structured approach to designing, setting, implementing AB-tests and following up Conversion targets for their online audiences.
Web Developer
Freelance Web Development
2001 - 2012
Built my first commercial website in 2001. Been dabbling with web development and web optimizations ever since.
Connect
Feel free to contact me at [email protected]