Leading and developing an insights team, combining quantitative data analysis with analytics and statistics to drive growth, well-informed strategies, streamlined processes, and overarching organizational achievements.

Spearheading the optimization of the checkout process, establishing a growth framework for experimentation, and expanding the experimentation program to run hundreds of annual experiments.

Helping clients improve online conversion with a structured approach to designing, setting, implementing AB-tests and following up Conversion targets for their online audiences.