I lead data-driven growth strategies that help businesses understand their users and improve digital experiences.
Currently Head of Insights & Analytics at Conversionista! (Eidra).
I built my first websites back in the late 90s and have been hooked on digital ever since. My mom always called me a "komputerowiec" (computer guy), and I guess she was right.
Previously led experimentation and growth programs at Spotify, where I helped drive subscriber acquisition through data-informed decision making.