I lead eCommerce and conversion optimization at SkyShowtime, focused on getting people from landing pages/app to paid subscription across 22 European markets. My work sits at the intersection of product strategy, behavioral psychology, and data. I build growth infrastructure that scales across fragmented markets with different languages, payment preferences, and content appetites. Based in Stockholm, managing a team in London, working across Europe.

Leading and developing an insights team, combining quantitative data analysis with analytics and statistics to drive growth, well-informed strategies, streamlined processes, and overarching organizational achievements.

Spearheading the optimization of the checkout process, establishing a growth framework for experimentation, and expanding the experimentation program to run hundreds of annual experiments.

Helping clients improve online conversion with a structured approach to designing, setting, implementing AB-tests and following up Conversion targets for their online audiences.